resumé

professional experience other experience education skills awards

professional experience

Rainbow Rehabilitation Centers
July 2011 - Present

Digital Marketing Specialist
rainbowrehab.com

Manage and maintain entire web presence including email marketing, social media and search engine optimization.
Project manager for ecommerce website development and wordpress content management system implementation .
Created, implemented and manage comprehensive social media strategy.
Project manager for website redesign initiative including conducting research, organizing web content and aligning goals with overall online marketing strategy.

The Dispatch Printing Co.
May 2008 – May 2011

Niche Publications Web Content Producer, April 2010 - Present
www.columbusparent.com, www.capital-style.com, www.easycolumbus.com, www.columbuscrave.com

Manage and maintain web content, online marketing and redesign development for five niche websites.
Redesigned ColumbusParent.com to reflect rebranding campaign doubling monthly traffic.
Oversee the design, development and social media marketing for Capital-Style.com, growing monthly traffic by 233 percent.
Manage and grow fanbase for four Facebook and Twitter accounts with customized content that collectively reach more than 8,000 users daily.
Manage Google AdWords campaigns to increase traffic and brand visibility in Central Ohio.
Manage Facebook pay-per-click campaign and online advertising budget to track ROI from fans and its correlation with web traffic growth.
Create and design email-marketing campaigns surrounding web-only content and recent editions of print publications, which contributes to 20 percent of the overall web traffic.
Analyze monthly reports from Omniture and Facebook insights to assess progress on reaching key performance indicators and quarterly benchmarks. Adjust content strategy based on the success or challenges of reaching overall goals.

Community Web Content Producer, May 2008 - April 2010
www.thisweeknews.com, www.columbusparent, www.thebag.com

Maintained and managed content of four websites including news, photos, videos, blogs, contests, shopping and event calendar.
Managed ground-breaking projects involving online marketing, production and social media strategy – a first for the community news channel
- Led the 2009 redesign of ThisWeekNews.com and TheBAG.com and contributed to the planning, design, and usability testing, which doubled unique visitors and pageviews.
- Conceptualized and designed entire new company website, ThisWeekSports.com.
Developed and implemented online marketing strategies, including:
- Configured web content and online media for optimal search engine optimization
- Implemented comprehensive search engine marketing campaign using Adwords and Adsense which doubled unique and returning visitors
- Created digital marketing plan for four websites and built the foundation for several online partnerships to deliver news and information to users within respective demographics
- Managed social media strategy and internal platforms to increase user engagement across four Twitter accounts, three Facebook pages, and proprietary networks across all sites
- Compiled monthly online statistics and analyzed web traffic patterns for sales department and advertisers

EAW design
May 2005 – Present
www.elizabethawarren.com

Establish and maintain a professional and reliable relationship with clientele.
Freelance graphic design including brand development, logo design, newsletter production using Adobe Creative Suite CS3.

other experience

SBC Advertising | Interactive Intern
March 2008 – May 2008
www.sbcadvertising.com

Assisted in the creation of microsites, online promotional sweepstakes and general website maintence .
Design and edit direct e-mail marketing campaigns.
Major Clients: Big Lots, Elmer’s Glue, Rite Rug

Delta Gamma Fraternity | Graphic Design Intern
April 2007 – June 2008
www.deltagamma.org

Integral part in brand launch and implementation of Fraternity brand into more than 30 company elements including stationery, office supplies, electronic templates and other projects.
Developed multiple designs for print and online content which has
touched more than 150,000 members and is utilized throughout the organization.
Responsible for newsletter layout, design and distribution of more than 10 newsletters to the membership.

technical skills

Proficient in Adobe Creative Suite 5 programs including Flash, InDesign, Illutrator, Photoshop, Dreamweaver. Fluent in HTML, CSS, languages. Experience using javascript, XML, PHP,and actionscript. Daily interaction with content management and e-mail distribution systems (Exact Target, Constant Contact). Experience producing and editing multimedia videos and slideshows. Trained in Google Analytics and Omniture. Able to work efficiently in both Mac and PC operating systems.

education

The Ohio State University – Columbus, Ohio | June 2008
Bachelor of Arts • Communication Technology
Minor • Visual Communication Design

awards

Best Local Community Newspaper Website, Runner up• ThisWeekNews.com
Awarded by the Suburban Newspapers of America– May 2009

Gold standard in web site design • ColumbusParent.com
Awarded by the Parenting Publications of America – February 2009

Undergraduate awards:
Sorority woman of the year, 2008. Awarded by: The Ohio State University Greek Life
Amy Burnam Onken chapter member of the year, 2008. Awarded by: Pi Beta Phi